Methodology

How verification works

Every review on carries a trust label that tells readers exactly how much we know about the reviewer. No anonymous star-bombs. No fake five-star sprees.

Phone verified
Level 1
Phone verified

Reviewer confirmed a working UAE mobile number via OTP.

Identity verified
Level 2
Identity verified

Reviewer completed Emirates ID verification.

Contact verified
Level 3
Contact verified

We confirmed the reviewer contacted this agent (WhatsApp, email or portal lead).

Transaction verified
Level 4
Transaction verified

Reviewer submitted a signed MOU, SPA, tenancy contract or DLD document.

Moderation pipeline

  1. 1
    Reviewer submits
    Phone OTP is required. Emirates ID unlocks Identity verified.
  2. 2
    Automated checks
    We look for duplicate accounts, IP anomalies, and text patterns tied to review farms.
  3. 3
    Human moderation
    Every review is read by a moderator before it goes live. Evidence documents are checked against the agent's declared transaction.
  4. 4
    Publish or request evidence
    Reviews go live with the correct trust label — or we ask for more evidence and hold the review privately.
  5. 5
    Agent right of reply
    Claimed agents can respond publicly. Reviews are never removed just because an agent asks.

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